For Cutthroat Shaving Co., we developed a variety of versatile digital videos. Based on the concept of representing a dichotomy of men, we developed one main 60-second spot, as well as individual 15 second spots for each persona. The pieces feature real men engaging with the product in an authentic way.
Writer, Director, Editor: Shawn Lovering
Associate Producer: Zachary Scholtz
Technical Production/Audio/Music: John Challinor /Electric Mango Film Company
Creative Direction: Daniel Tojeira
Agency: Spin Design Solutions