FILM WORK
Cutthroat
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Cutthroat
Cutthroat
Cutthroat
STORY
image movie

For Cutthroat Shaving Co., we developed a variety of versatile digital videos. Based on the concept of representing a dichotomy of men, we developed one main 60-second spot, as well as individual 15 second spots for each persona. The pieces feature real men engaging with the product in an authentic way.

 

Writer, Director, Editor: Shawn Lovering
Associate Producer: Zachary Scholtz
Technical Production/Audio/Music: John Challinor /Electric Mango Film Company
Creative Direction: Daniel Tojeira
Agency: Spin Design Solutions